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Thursday, March 20, 2014 - Martin Health Marketing Communications Department Recognized


Stuart, FL - The Martin Health System Marketing Communications department took home three gold ADDY awards from the American Advertising Federation Treasure Coast on February 28.

The awards were received in three categories:  digital advertising, integrated marketing campaign and consumer or trade publication.

A video created to introduce Tradition Medical Center to the community was recognized with the digital advertising award.  The five-minute video was created for a grand opening event and the Martin Health YouTube  channel to promote what the new state-of-the-art facility meant to different individuals – a new mom,  nurse,  researcher and retired couple.   Sabrina Glover,  creative design supervisor,  and  Donna Murphy, communications specialist,  were co-directors of the project.  

The integrated campaign category recognized the “Better.  For You.” marketing campaign that launched a new tagline for Martin Health and was used to promote the opening of Tradition Medical Center, the system’s newest hospital. This campaign combined television, radio, billboard and print advertising to reinforce the message that Martin Health is always working to improve so the quality of care it provides will be better for its patients.  The project was led by Miguel Coty, vice president marketing communications and Sabrina Glover, creative design supervisor.

A campaign to promote minimally invasive surgical procedures was also recognized with a gold ADDY award.  Led by Scott Samples, marketing communications manager and Sabrina Glover, creative design supervisor, this campaign highlighted the latest in medical technology across a spectrum of service lines through the use of print, online and radio advertising. The objective was to demonstrate the positive outcomes of minimally invasive surgery.  

 
Members of the Martin Health Marketing Communications department display their ADDY
awards: (from left to right) Sabrina Glover, creative design supervisor, Scott Samples,
marketing communications manager, Tacy Middleton, marketing coordinator and
Donna Murphy, communications specialist. 

Contact: Donna Murphy, Communications Specialist
Phone: 772.223.2835
Email: Donna.Murphy@martinhealth.org


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