Thursday, March 20, 2014
Martin Health Marketing Communications Department Recognized
Stuart, FL - The Martin Health System Marketing Communications department
took home three gold ADDY awards from the American Advertising Federation
Treasure Coast on February 28.
The awards were received in three categories: digital advertising, integrated marketing campaign
and consumer or trade publication.
A video created to introduce Tradition Medical Center to the
community was recognized with the digital advertising award. The five-minute video was created for a grand
opening event and the Martin Health YouTube channel to promote what the new
state-of-the-art facility meant to different individuals – a new mom, nurse,
researcher and retired couple. Sabrina Glover, creative design supervisor, and Donna Murphy, communications specialist, were co-directors of the project.
The integrated campaign category recognized the “Better. For You.” marketing campaign that launched a
new tagline for Martin Health and was used to promote the opening of Tradition
Medical Center, the system’s newest hospital. This campaign combined
television, radio, billboard and print advertising to reinforce the message
that Martin Health is always working to improve so the quality of care it
provides will be better for its patients.
The project was led by Miguel Coty, vice president marketing communications and Sabrina Glover, creative design supervisor.
A campaign to promote minimally invasive surgical procedures
was also recognized with a gold ADDY award. Led by Scott Samples, marketing communications manager and Sabrina
Glover, creative design supervisor, this campaign highlighted the latest in medical technology across a spectrum
of service lines through the use of print, online and radio advertising. The objective
was to demonstrate the positive outcomes of minimally invasive surgery.
|Members of the Martin Health Marketing Communications department display their ADDY
awards: (from left to right) Sabrina Glover, creative design supervisor, Scott Samples,
marketing communications manager, Tacy Middleton, marketing coordinator and
Donna Murphy, communications specialist.
Contact: Donna Murphy, Communications Specialist